Communicating frequently with interested students is the key in encouraging them through the admission process. Students want to feel special, and they want to know they matter to a site as a person, not simply as a number. We’d encourage you to enlist the help of others in your communication efforts in order to stay consistent and engaged with all your interested students. Current program students are a great resource, even if they can only volunteer a few hours a week. Several ideas on how and when to communicate are outlined here for your reference.
Once a student has expressed interest in your learning program, you’ll want to gather the following, if possible:
SEU recommends using SEU provided inquiry form in order to sync leads with CRM
Within 24 hours, a phone call should be made by the director of the program, assistant director or a trained volunteer. This call should be to inform a potential student that his or her inquiry has been received and to encourage the student to begin the application process. Short and sweet is the goal. The student should also be given contact info in case he or she needs to reach the director or assistant director in the future.
Below is a sample timeline of how to stay in touch with students based on their stage.
Week 1: As soon as a student expresses interest in your program, make sure to gather his or her contact information (name, phone, email).
Week 2 forward: Continue to call and email at least once a week using the topics below as a guide (focus on one topic per call or email to really highlight that area well).
Week 1: Once a student submits an application to your program, confirm with him or her that you received it.
Week 2 forward: Continue to call and email at least once a week using the topics below as a guide (focus on one topic per call or email to really highlight that area well).
Week 1: Once a student has been accepted for admission, congratulate him or her!
Week 2 forward: Continue to call and email at least once a week using the topics below as a guide (focus on one topic per call or email to really highlight that area well).
Hi, (student’s name):
My name is (your name), and I am the (your title) at (your learning program). I’m calling because I received notice that you are interested in attending (your learning program). I want you to know that I am available for whatever questions you might have about the program. I’d love to get you started with the admission process. Here are a few things you’ll want to begin gathering:
I look forward to assisting you through the application process. Please reach out if there is anything I can help you with.
Hi, (student’s name):
(Personal statement example: “It was great speaking with you today!”) As a reminder, here are the documents needed in order to complete the admission process:
If you have any questions, please feel free to contact me at (director email) or (director phone). I look forward to helping you complete the admission process at (your learning program).
Hi, (student’s name):
(Personal statement example: “I hope your week is going well!”) I’ve received your application, but your file will not be complete and ready for review until the following documents have been submitted:
If you have any questions, please feel free to contact me at (director email) or (director phone). I look forward to helping you complete the admission process at (your site name).
Hi, (student’s name):
(Personal statement example: “I hope your week is going well!”)
Have you had a chance to file the FAFSA yet? I don’t want you to miss out on any money for college, like scholarships, grants and loans. I know money can be an overwhelming topic, so that’s why I’m here! I’d love to guide you through the process and answer any questions you may have. The very first step is to file your FAFSA by visiting fafsa.ed.gov. The Southeastern University school code is 001521.
If you have any questions, please feel free to contact me at (director email) or (director phone).
Madison McGinnis
Director of Network Enrollment
mmmcginnis@seu.edu
