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Print & Digital Guidelines

Marketing materials such as brochures, info cards, banners, and videos are a great way to build awareness for your site both at your church and in the community. You have the option of creating pieces yourself, or SEU has the resources to create pieces for you. If you would like your team to design pieces for your site, please refer to the guidelines below.

Print & Digital Process

  1. Before designing pieces, make sure you review the guidelines (below) to have a clear understanding of the content that can be included on your site. If you are still unsure about what can be included in your pieces, it is encouraged to send written copy to SEU Marketing to proof before designing pieces. If are creating a video about SEU’s programs at your site, please send the written script for approval before creating the video.
  2. After designing your pieces, submit proofs through the Marketing Material Request for Approval Form. Please submit this request for review 4-5 days before print/distribution.
  3. SEU marketing will review pieces and send any necessary edits within 2-3 days.
  4. Make any changes requested before receiving official approval to distribute.
  5. Once approved, the pieces may be sent to print/distributed.

Print & Digital Guidelines

  • Your church/organization’s academic partnership with SEU
  • Available degree programs (as long as the following statement is included: “Southeastern University offers the following degree programs at {Church Name}”)
  • Available ministry programs/tracks
  • Tuition (as listed on partners.seu.edu)
  • Sample weekly student schedule
  • How to get more info (specific contact phone number/email address)
  • Student experience/what makes your program unique
  • SEU’s application steps
  • Your site program application (if you have separate application).
  • Southeastern University logo provided (Southeastern University at {church name})
  • General information about SEU (See below)
  • Your website URL (your unique partners.seu.edu webpage is not required, so long as your website links to this page.)
  • If needed, photos are available for use here under the Marketing tab.
  • Available degree programs without required statements
  • Tuition without required statement
  • Comparing cost of attending your site to cost of SEU’s main campus
  • SEU branding elements other than logo provided (flame, logo, nameplate, etc.)
  • SEU athletic branding (ie. SEU Fire branding and logos, athletic taglines)

The following statements must be included on your website in order to be in compliance with SACSCOC & SEU. (For materials such as info request cards, banners, or billboards, please reach out to SEU Marketing for what must be included).

SEU Partnership Statement:

“Southeastern University (Lakeland, FL) partners with {Name of Church/Organization} to host an instructional site on the church campus, and offer students affordable degree programs.”

SEU’s Official Accreditation Statement (not required, but can be included): 

“Southeastern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097 or call 404-679-4500 for questions about the accreditation of Southeastern University.”

If your site has a separate program name (ie. Passion College):

“{Passion College} is a ministry of {Passion Church} that provides {insert mission statement}.” “Southeastern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, masters, and doctorate degrees. {Passion College} is not accredited by SACS Commission on Colleges and the accreditation of Southeastern University does not extend to or include {Passion College} or its students. Students must be admitted by Southeastern University and enrolled in university courses to receive the benefits of regional accreditation.”

If your ministry program has a separate application:

“After completing the following application for {Passion College}, you will also need to apply to Southeastern University in order to enroll in the degree programs offered. Apply here.” (link to your site’s SEU partner page).”

Degree Programs:

  • Incorrect: “Passion College offers the AA, AML, and BSML.”
  • Correct: “Southeastern University partners with Passion Church to host an instructional site on the church campus. SEU offers the AA, AML, and BSML to students at Passion Church.”

Accreditation:

  • Incorrect: “Passion College is accredited by Southeastern University.” or “SEU offers fully accredited degree programs.”
  • Correct: “Passion Church partners with Southeastern University to offer students at Passion College affordable degree programs.”Southeastern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, masters, and doctorate degrees.” (If your site has a separate ministry program name that you intend to keep, you may not market it as “accredited.” The courses/degree programs provided by SEU are accredited, however, this accreditation does not extend to your entire ministry program).
  • Incorrect: “Southeastern University is a fully accredited institution.”
  • Correct: “Southeastern University is a regionally accredited institution.”

Partner Site:

  • Incorrect: “Passion College is a partner site of Southeastern University.”
  • Correct: “Passion College is a ministry of Passion Church. Southeastern University partners with Passion Church to offer students affordable degree programs.”

Video Guidelines

If your church plans on creating a video to provide more information about SEU’s programs at your site, please follow the guidelines below: 

Permitted Video Content

  • B-Roll provided by SEU (here)
  • Video of your church
  • Video of students engaging in ministry activities at your church
  • Video of your city
  • For information that can be included, see print guidelines above.

Review process

What will be reviewed on your print materials?

  • Required accreditation & partnership statements
  • Proper use of SEU logo and site logo
  • Proper presentation of relationship and SEU brand
  • Proper presentation of SEU degree programs
  • Proper grammar and punctuation
  • Accurate information

Guideline Compliance

The above guidelines are set forth by Southeastern University and the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and must be upheld in order to maintain good standing with regards to the University’s accreditation. Because Southeastern University values the partnership with each site, and wishes to maintain a healthy partner site network, compliance with these guidelines is required for churches and other host organizations to maintain a partnership with the University. Southeastern University holds the right to require sites to end the distribution of materials, or remove web and social media content that is not in compliance with the above guidelines.

Questions?

Contact:

Kennedi English 
Partner Site Marketing Coordinator
kmenglish@seu.edu | 863.667.5566